BerntzonBylund brought me in as a freelance consultant to support their client work across strategy, social media and large-scale productions.
It was a dynamic role — part project manager, part social media specialist, part creative problem-solver — depending on what each client needed.
I worked with some of their largest accounts, helping keep projects on track, content sharp, and teams aligned.
During my time with BerntzonBylund, I handled:
• Project management for clients including Fazer, Circle K, Skruf Snus, X-White (formerly ZONE X), Samsung, Hyrox Nordics, Tjänstepensionensdag and more
• Planning, timelines, budgets and client expectations
• Strategy and workshops for social media channels
• Leading internal teams and ensuring smooth agency workflows
• Overseeing productions for TV, radio and social media
• Making sure digital goals and KPIs were clear — and met
I was the person making sure the right things happened at the right time with the right quality.
I worked as part of their team, embedded in their agency workflow while still having the flexibility to move fast as a freelancer.
I collaborated closely with creatives, strategists, and client leads, making sure we delivered high-quality work across all channels.
The setup was simple: they trusted me with big projects, and I handled the rest.
• Social media campaigns and strategy
• Project management and client communication
• Cross-channel content planning
• High-quality productions — from concept to delivery
• Successfully led productions across TV, radio and social
• Delivered multi-market campaigns for some of Sweden’s biggest brands
• Improved workflow clarity and structure in complex projects
• Helped teams stay on track through busy periods and big launches
