Kristina came to me with a clear mission: to strengthen her personal brand on LinkedIn and build a voice that reflects who she actually is, warm, sharp, bold, funny, full of personality, and never ever corporate beige.
My role has been to help shape that voice into a consistent presence, making her ideas stand out in a crowded feed and positioning her as a strong communicator within geothermal, sustainability, and leadership.
I support Kristina with:
• Personal branding strategy and positioning
• LinkedIn content planning and topic development
• Writing posts that sound like her
• Creating visuals and videos to match her tone
• Ensuring every post challenges, educates, or entertains, her signature rules
• Analytics and insights to guide what we prioritise
The goal is simple: help her show up as the communicator she already is, but with reach, clarity and consistency.
We work closely and conversationally. Kristina shares ideas, moments, reflections, and early thoughts. I then turn them into strong LinkedIn posts that still feel 100% like her voice.
Everything goes through a light approval process, and we adapt the plan based on momentum, performance and what’s happening in the industry.
It’s a collaboration that’s both strategic and personal, built on trust and real dialogue.
• Growing her influence within geothermal and renewable communication
• Sharing her career journey, leadership reflections and sector insights
• Highlighting good communication within, and beyond, the industry
• Publishing educational, personal and entertaining content with her unique tone
• Strengthening her visibility through consistent, high-quality content
• Increased impressions by 50% in just two months
• Higher engagement and more meaningful conversations in the comments
• Significantly improved image and video quality across the feed
• A clearer, stronger, more recognisable personal brand, and a growing audience that genuinely resonates with her content
