Rapide needed social-first video content for Instagram and TikTok - content that didn’t just look good, but actually travelled. They wanted videos with viral potential, rooted in trends their audience already understood, while still feeling perfectly “Rapide”. The reels also needed to be evergreen enough to use again (and again), and strong enough to perform as paid ads. No pressure.
I developed concepts that blended trends, format logic, and the soft-luxury feeling of their brand. To widen the content mix and add more “home mirror energy”, we brought in UGC creators. This gave Rapide both the recognisable Brow Bar aesthetic and the everyday authenticity that performs on TikTok and Instagram.
Everything we created also had to resonate with their specific target audiences on each platform — no one-size-fits-all content here.
We kicked off with ideation sessions so I could fully understand Rapide’s tone, visuals and do’s & don’ts. Together, we held one creative workshop and one production-planning meeting to lock down the shoot.
Then we filmed in one of Rapide’s beautiful Brow Bars in Stockholm with three models, capturing everything from transformations to snappy trend formats.
Meanwhile, I selected and coordinated UGC creators, handled product send-outs and treatment bookings, and directed them in the kind of content angles that convert - all while keeping everything on brand.
The final delivery included:
A mix of studio-feel polish and “shot in my bathroom” authenticity - the magic combo every beauty brand needs.
Together we built a bank of engaging videos that worked seamlessly across organic reach, paid awareness and conversions. The content elevated the overall look and feel of Rapide’s social presence and supported consistently strong performance in their paid campaigns.
