Working together with Brand New Content, Lindab needed B2B-focused ads for LinkedIn to introduce a new service and increase awareness in their industry.
The brief was simple: make the message clear, make the content easy to understand, and make sure the right people actually see it.
No fluff, no over-explaining, just strong, effective communication.
We kept the creative direction intentionally clean and digestible. Since the campaign lived solely on LinkedIn, the format had to match how people scroll and consume content there.
Short, sharp, and visually aligned with Lindab’s identity, without losing the conversion-focused thinking needed for paid performance.
I worked together with Brand New Content, the agency supporting Lindab, to ensure everything followed their tone of voice while still being optimised for results.
All assets came from Lindab and the agency. My role was to turn those into ads that would actually perform, clear messaging, platform-correct formatting, and a visually cohesive flow.
• Two LinkedIn ad creatives, both tailored specifically for B2B audiences
• Clear messaging adapted for fast consumption
• Assets assembled from existing material from Lindab and Brand New Content
We increased reach by 50% compared to their previous ad round, proof that simplicity paired with the right structure really does work.
A short project, but a highly effective one.
