Together with +46Social, I manage the social media accounts for Tefal and OBH Nordica across the entire Nordic countries.
This includes: strategy, content creation, UGC production, paid ads, community management, translations, and large-scale productions in four languages and four markets.
It’s a fast-moving, high-volume collaboration built on creativity, data, and constant testing - exactly the kind of challenge I love.
I manage and coordinate the social ecosystem for both brands on Instagram and TikTok, including:
• Day-to-day content creation (video and image)
• Copywriting adapted for all Nordic languages
• Community management and daily interaction with audiences
• Quarterly reporting across all markets
• Ensuring always-on paid ads are running
• Creative direction for productions
• Full production management: planning, storyboarding, location scouting, freelancers, food stylists, shot lists, and asset delivery
• Managing UGC creators: outreach, coordination, invoicing, briefs, content review, and strategy
• Supporting paid social strategy and special campaigns
• Working with TikTok + ManyChat for automation flows
Basically: everything needed to keep two household brands active, engaging, and effective across four countries.
I work closely with the digital team at Tefal and OBH Nordica, based in Stockholm.
We meet weekly to review content, discuss UGC creators, align on strategy, and make sure our content supports business goals and KPIs.
For productions, we run separate planning sessions and workshops to ensure output is aligned with larger commercial priorities.
It’s a true team effort, with a clear structure and a fast workflow.
• Instagram and TikTok growth in Sweden, Denmark, Norway and Finland
• Paid ads on Meta
• UGC creation and scaling
• Trend-driven content designed for virality and engagement
• Building consistent, recognisable brand storytelling across the Nordics
• Achieved 3 million organic impressions in 2025 with our own productions and UGC creators
• Reached 19 million impressions in 2025 from the paid ads built from our content
• Built a scalable UGC creator pipeline that feeds continuous content
• Established a production system that delivers high-quality content across all markets
